“Teach Him Early” – A Simple, Powerful Message from the Ad Council

“Teach Him Early” – A Simple, Powerful Message from the Ad Council

One in four women reports experiencing domestic abuse in her lifetime. By teaching boys at a young to respect women, we can change that statistic. This video highlights the important role that men play in shaping the behavior of boys and proactively changing our cultural attitudes towards domestic violence.

What we love about this ad:

This campaign raises awareness of domestic violence by emphasizing that it impacts everyone. The PSAs encouraged people to get involved in prevention and to intervene if they know someone in an abusive relationship.

More on #TeachEarly:

Teach Early is a partnership between Futures Without Violence and the Ad Council, to prevent violence against women before it starts. Now that’s the right idea! The new PSAs, released January 2016, urge men to teach boys that violence against women and girls is wrong. Simple and powerful.

You can find more valuable tips and tools to help engage boys in a discussion about relationships, respecting women and preventing violence: http://po.st/TeachEarly